A reimagining of 32 fictional football teams, named the Ultimate Football League, I initially created when I was 11. The goal is to bring the brand to life through visuals, custom typography, and to make each individual team a brand of their own.
Think of the UFL as this alternate-universe football league that takes the place of the NFL in the football world. Other popular leagues still exist, but the entire football lineage from the NCAA to the pros has been completely redirected towards the Ultimate Football League. Major entities like Nike and ESPN are very much alive, while some smaller companies that may hold sponsorships and naming rights are completely fictional to fit with the storyline and lineage of the league and its owners.
The timeline of the league is also based on seasons, not years, due to the fact that multiple seasons may be simulated within a year. However, based on the 25 seasons to the date, we can infer that this league started somewhere between 1991-92.
Currently, the league is simulated in the Madden 12 Franchise Mode (previously Madden 08, 09), which means it isn’t uncommon for ridiculous scores and stats to pop up (CPU users don’t tend to show sportsmanship in blowout games). It also ins’t uncommon for dynasties to win 4 championships in a row, or appear in 8 consecutively. When instances like these happen, I try and incorporate it into the storyline as much as possible. It’s more fun that way.