CJ Zilligen Design Studio, Inc.
port_pioneers_800x600.jpg

Rochester Pioneers

The Rochester Pioneers are a fictional football team that is part of the Ultimate Football League. The Pioneers play in the Metropolitan Division of the Great East Conference.

Read more about the UFL here

rochester pioneers

The Rochester Pioneers are a fictional football team that is part of the Ultimate Football League. The Pioneers play in the Metropolitan Division of the Great East Conference.

View the rest of The UFL Project here

The Rochester Pioneers visual identity is built around the historical significance of Rochester, NY and its legacy as one of America’s first boomtowns. The city rose to prominence by building flour mills along the Genesee River, and later became a major hub to manufacturing and innovation. Rochester is the home of several universities with highly acclaimed research programs as well as major leaders in consumer products, like Kodak, Western Union, Xerox, and many others. 

The primary logo is an elegant and confident block “R” in a red shield, emulating the visual attributes of a prestigious organization. The secondary logo features the Kodak tower, a 19-story skyscraper that has long been recognized as a landmark in the skyline of Rochester. The famous “KODAK” letters perched upon the top of the building have been replaced with “ROC”. The typeface is bold and athletic with modified serifs derived from the primary “R”.

port_pioneers_800x600-1B.jpg
port_pioneers_800x600-2.jpg
pioneers_port4_chest.jpg
pioneers_port1_home.jpg
pioneers_port2_home.jpg
pioneers_port3_home.jpg

NOTE: The logos and designs used in this presentation are property of CJ Zilligen and MUST NOT be repurposed under any circumstance.

Player Template Credit: Doug Houvener   •   Sports Branding | Typeface Design      View the rest of The UFL Project here