A reimagining of 32 fictional football teams, named the Ultimate Football League, I initially created when I was 11. The goal is to bring the brand to life through visuals, custom typography, and to make each individual team a brand of their own.
The custom built font, Redzone, will soon be available for download.
Complete branding done for the Hull Jets, an ice hockey team in the United Kingdom. Although a minor league hockey team, the Hull Jets provide a great platform for young players to progress and move to professional league in the UK, Europe, and North America. The goal was to create a strong mark that exemplifies the team's proud history.
A developed logo system for the Rugby Sevens championships of the Amazon. The sevens logos were developed with cues to the local culture, monuments, and icons of each specific area.
An illustrative exploration of some relevant pop-culture figures. These illustrations are in no way affiliated with any of the subjects.
(From left to right: Chris Farley, Joe Dirt, Ron Burgundy, Steph Curry, LeBron James, Russell Westbrook, Tom Brady, Jay Cutler, Jake Arrieta, Javier Baez, Dexter Fowler, Kyle Schwarber, Ben Zobrist, David Ross.)
Full identity for a the Tri-State Spartans, a Tier-1 AAA youth hockey team based in the Ohio/Indiana/Kentucky area.
A series of 80+ logos created for a client's fictional baseball league, a smaller part of an elaborate fictional island complete with roads, transportation systems, and culture. You can read about the project here.
An illustration done for a figure in the magic industry. The concept was to create a faux sports team for FUN Incorporated, a large factory for magic tricks and gag novelties, most notably known for creating fake vomit and oversized sun glasses. The name "The Prestidigitators" originally started with "Magicman", and the client evolved it from there.
A series of personal and commissioned custom hand-lettering work.